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Hi B.Com. Students, I am sharing B.Com. Third Year subject - International Marketing notes, book for Hindi medium students. International Marketing is mostly taught as part of the B.Com. 3rd Year course and these Hindi medium PDF lecture notes will help prepare well for your BCom semester exams.
The major topics covered in these Hindi Medium B.Com. Third Year lecture notes and Book of International Marketing are:
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- International Marketing: Domestic vs. International Marketing, International Marketing Environment Economic Cultural, Political & Legal Environment.
- Identifying and Selecting Foreign Markets: Foreign Market entry mode decisions.
- Product Planning for International Market : Product designing, standardization; Branding, and packaging; Labeling and quality issues; After sales services.
- International Pricing : Factors influencing international price; Pricing process and methods, International price quotation and payment terms.
- Promotion of Product/services Abroad : Methods of international promotion; direct mail and sales literature; advertising; personal selling; trade fairs etc.
- International Distribution: Distribution channels and logistics decisions; selection and appointment of foreign sales agents.
- Planning, organising and controlling of International Marketing; Exim policy-an overview Trends in India's foreign trade.